How to build a company that withstands any era | Eric Ries, Lean Startup author
Эрик Рис, автор «The Lean Startup», представляет свою новую книгу «Incorruptible» о том, как успешные компании разрушаются, не сумев защитить то, что делает их ценными, и как это изменить. Он утверждает, что 80% основателей, привлекавших венчурное финансирование, отстраняются от управления в течение трёх лет после выхода на биржу. Рис разбирает структуры управления (governance), которые защищают такие компании, как Anthropic, Costco и Novo Nordisk, и описывает простую юридическую процедуру на двух страницах, способную спасти компанию. Он вводит понятие «финансовой гравитации» — почему успешные компании предсказуемо деградируют до посредственности. По его мнению, успех не защищает вас, а наоборот делает более крупной мишенью, тогда как компании с прочной миссией, как Anthropic, получают серьёзные выгоды, защищая её через governance.
How to build a company that withstands any era | Eric Ries, Lean Startup author
Как построить компанию, которая выстоит в любую эпоху | Эрик Рис, автор «The Lean Startup»
Eric Ries is the author of The Lean Startup, a book that reshaped how a generation of founders think about building companies. His new book, Incorruptible, explains how successful companies are destroyed by failing to protect what makes them valuable, and how to change it.
Eric Ries — автор книги The Lean Startup, которая изменила то, как целое поколение основателей мыслит о построении компаний. Его новая книга Incorruptible объясняет, как успешные компании разрушаются, не сумев защитить то, что делает их ценными, и как это изменить.
Listen on YouTube, Spotify, and Apple Podcasts
Слушайте на YouTube, Spotify и Apple Podcasts
In our in-depth conversation, we discuss:
В нашем подробном разговоре мы обсуждаем:
Why 80% of venture-backed founders are ousted within three years of going public
The governance structures that protect companies like Anthropic, Costco, and Novo Nordisk
The simple legal filing that takes two pages and could save your company
Financial gravity: why successful companies predictably get corrupted into mediocrity
Why mission-aligned companies like Anthropic reap major benefits from protecting their mission through governance
Why success won’t protect you—it instead makes you a bigger target
Почему 80% основателей с венчурным финансированием отстраняются от управления в течение трёх лет после выхода на биржуСтруктуры управления (governance), которые защищают такие компании, как Anthropic, Costco и Novo NordiskПростой юридический документ на двух страницах, который может спасти вашу компаниюФинансовая гравитация: почему успешные компании предсказуемо деградируют до посредственностиПочему компании с прочной миссией, как Anthropic, получают серьёзные выгоды, защищая свою миссию через governanceПочему успех вас не защитит — наоборот, он делает вас более крупной мишенью
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Where to find Eric Ries:
Где найти Eric Ries:
• LinkedIn: https://www.linkedin.com/in/eries
• LinkedIn: https://www.linkedin.com/in/eries
• Website: https://www.incorruptible.co
• Сайт: https://www.incorruptible.co
• Newsletter: https://news.theleanstartup.com/
• Рассылка: https://news.theleanstartup.com/
• Podcast: https://ericriesshow.com
• Подкаст: https://ericriesshow.com
• YouTube: https://www.youtube.com/@theericriesshow
• YouTube: https://www.youtube.com/@theericriesshow
Referenced:
Упоминания:
• Reflections on a movement | Eric Ries (creator of the Lean Startup methodology): https://www.lennysnewsletter.com/p/reflections-on-a-movement-eric-ries
• Reflections on a movement | Eric Ries (создатель методологии Lean Startup): https://www.lennysnewsletter.com/p/reflections-on-a-movement-eric-ries
• How Anthropic’s product team moves faster than anyone else | Cat Wu (Head of Product, Claude Code): https://www.lennysnewsletter.com/p/how-anthropics-product-team-moves
• How Anthropic’s product team moves faster than anyone else | Cat Wu (руководитель продукта, Claude Code): https://www.lennysnewsletter.com/p/how-anthropics-product-team-moves
• Quibi: https://en.wikipedia.org/wiki/Quibi
• Quibi: https://en.wikipedia.org/wiki/Quibi
• Vital Farms: https://vitalfarms.com
• Vital Farms: https://vitalfarms.com
• BlackRock: https://www.blackrock.com
• BlackRock: https://www.blackrock.com
• Costco: https://www.costco.com
• Costco: https://www.costco.com
• Cloudflare: https://www.cloudflare.com
• Cloudflare: https://www.cloudflare.com
• “The best time to plant a tree” quote: https://quoteinvestigator.com/2021/12/29/plant-tree
• Цитата «Лучшее время посадить дерево»: https://quoteinvestigator.com/2021/12/29/plant-tree
• Whole Foods: http://wholefoodsmarket.com
• Whole Foods: http://wholefoodsmarket.com
• Marie Krogh: https://en.wikipedia.org/wiki/Marie_Krogh
• Marie Krogh: https://en.wikipedia.org/wiki/Marie_Krogh
• August Krogh: https://en.wikipedia.org/wiki/August_Krogh
• August Krogh: https://en.wikipedia.org/wiki/August_Krogh
• Martin Shkreli: https://en.wikipedia.org/wiki/Martin_Shkreli
• Martin Shkreli: https://en.wikipedia.org/wiki/Martin_Shkreli
• Novo Nordisk: https://www.novonordisk.com
• Novo Nordisk: https://www.novonordisk.com
• Zeiss: https://www.zeiss.com
• Zeiss: https://www.zeiss.com
• Philip Morris: https://www.philipmorrisusa.com
• Philip Morris: https://www.philipmorrisusa.com
• Vectura: https://en.wikipedia.org/wiki/Vectura
• Vectura: https://en.wikipedia.org/wiki/Vectura
• Matthew Prince on X: https://x.com/eastdakota
• Matthew Prince в X: https://x.com/eastdakota
• “AI Will Break the Internet”—Cloudflare CEO’s Big Prediction: https://www.ericriesshow.com/matthew-prince-ai
• «AI Will Break the Internet» — громкий прогноз CEO Cloudflare: https://www.ericriesshow.com/matthew-prince-ai
• Andrew Mason on LinkedIn: https://www.linkedin.com/in/andrewmason
• Andrew Mason в LinkedIn: https://www.linkedin.com/in/andrewmason
• Groupon: https://www.groupon.com
• Groupon: https://www.groupon.com
• Steve Jobs: https://en.wikipedia.org/wiki/Steve_Jobs
• Steve Jobs: https://en.wikipedia.org/wiki/Steve_Jobs
• Yvon Chouinard: https://en.wikipedia.org/wiki/Yvon_Chouinard
• Yvon Chouinard: https://en.wikipedia.org/wiki/Yvon_Chouinard
• Patagonia: https://www.patagonia.com
• Patagonia: https://www.patagonia.com
• Unilever: https://en.wikipedia.org/wiki/Unilever
• Unilever: https://en.wikipedia.org/wiki/Unilever
• Johnson & Johnson: https://www.jnj.com
• Johnson & Johnson: https://www.jnj.com
• Peter Drucker: https://en.wikipedia.org/wiki/Peter_Drucker
• Peter Drucker: https://en.wikipedia.org/wiki/Peter_Drucker
• How the Former U.S. CTO Built a $3B Healthcare Company Powered by Love | Todd Park: https://www.ericriesshow.com/how-the-former-us-cto-built-a-3b-healthcare-company-powered-by-love-todd-park
• How the Former U.S. CTO Built a $3B Healthcare Company Powered by Love | Todd Park: https://www.ericriesshow.com/how-the-former-us-cto-built-a-3b-healthcare-company-powered-by-love-todd-park
• Devoted Health: https://www.devoted.com
• Devoted Health: https://www.devoted.com
• Don’t be evil: https://en.wikipedia.org/wiki/Don%27t_be_evil
• Don’t be evil: https://en.wikipedia.org/wiki/Don%27t_be_evil
• Silicon Valley on HBO Max: https://www.hbomax.com/shows/silicon-valley/b4583939-e39f-4b5c-822d-5b6cc186172d
• Silicon Valley на HBO Max: https://www.hbomax.com/shows/silicon-valley/b4583939-e39f-4b5c-822d-5b6cc186172d
• Adam Smith: https://en.wikipedia.org/wiki/Adam_Smith
• Adam Smith: https://en.wikipedia.org/wiki/Adam_Smith
• Understanding public benefit corporations: Profit with a purpose: https://www.britannica.com/money/what-is-a-public-benefit-corporation
• Что такое public benefit corporation: прибыль с целью: https://www.britannica.com/money/what-is-a-public-benefit-corporation
• B Corp: https://www.bcorporation.net
• B Corp: https://www.bcorporation.net
• Anthropic: https://www.anthropic.com
• Anthropic: https://www.anthropic.com
• Clayton Christensen: https://en.wikipedia.org/wiki/Clayton_Christensen
• Clayton Christensen: https://en.wikipedia.org/wiki/Clayton_Christensen
• Howard Schultz on LinkedIn: https://www.linkedin.com/in/howardschultz
• Howard Schultz в LinkedIn: https://www.linkedin.com/in/howardschultz
• HEB: https://www.heb.com
• HEB: https://www.heb.com
• Mary Parker Follett: https://en.wikipedia.org/wiki/Mary_Parker_Follett
• Mary Parker Follett: https://en.wikipedia.org/wiki/Mary_Parker_Follett
• Elon Musk on X: https://x.com/elonmusk
• Elon Musk в X: https://x.com/elonmusk
• Sam Altman on X: https://x.com/sama
• Sam Altman в X: https://x.com/sama
• Dario Amodei on X: https://x.com/DarioAmodei
• Dario Amodei в X: https://x.com/DarioAmodei
• Daniela Amodei on LinkedIn: https://www.linkedin.com/in/daniela-amodei-790bb22a
• Daniela Amodei в LinkedIn: https://www.linkedin.com/in/daniela-amodei-790bb22a
• Kobayashi Maru: https://en.wikipedia.org/wiki/Kobayashi_Maru
• Kobayashi Maru: https://en.wikipedia.org/wiki/Kobayashi_Maru
• Mark Zuckerberg: https://en.wikipedia.org/wiki/Mark_Zuckerberg
• Mark Zuckerberg: https://en.wikipedia.org/wiki/Mark_Zuckerberg
• Larry Page: https://en.wikipedia.org/wiki/Larry_Page
• Larry Page: https://en.wikipedia.org/wiki/Larry_Page
• Sergey Brin: https://en.wikipedia.org/wiki/Sergey_Brin
• Sergey Brin: https://en.wikipedia.org/wiki/Sergey_Brin
• Rome Conference on AI, Ethics, and Governance: https://romeai.wsgrevents.com
• Rome Conference on AI, Ethics, and Governance: https://romeai.wsgrevents.com
• OpenAI: https://openai.com
• OpenAI: https://openai.com
• Cohere: https://www.coherehealth.com
• Cohere: https://www.coherehealth.com
• Palantir: https://www.palantir.com
• Palantir: https://www.palantir.com
• John Lewis & Partners: https://www.johnlewis.com/
• John Lewis & Partners: https://www.johnlewis.com/
• Mondragon: https://mondragon-corporation.com
• Mondragon: https://mondragon-corporation.com
• Alibaba: https://www.alibaba.com
• Alibaba: https://www.alibaba.com
• What is Evergreen?: https://www.tugboatinstitute.com/what-is-evergreen
• What is Evergreen?: https://www.tugboatinstitute.com/what-is-evergreen
• Berkshire Hathaway: https://www.berkshirehathaway.com
• Berkshire Hathaway: https://www.berkshirehathaway.com
• Conway’s law: https://en.wikipedia.org/wiki/Conway%27s_law
• Закон Конвея: https://en.wikipedia.org/wiki/Conway%27s_law
• Ants vs. humans: Solving the piano-mover puzzle: https://arstechnica.com/science/2025/01/ants-vs-humans-solving-the-piano-mover-puzzle
• Муравьи против людей: решение головоломки с переноской пианино: https://arstechnica.com/science/2025/01/ants-vs-humans-solving-the-piano-mover-puzzle
• Frederick Winslow Taylor: https://en.wikipedia.org/wiki/Frederick_Winslow_Taylor
• Frederick Winslow Taylor: https://en.wikipedia.org/wiki/Frederick_Winslow_Taylor
• The Principles of Scientific Management (1911): https://en.wikipedia.org/wiki/The_Principles_of_Scientific_Management
• The Principles of Scientific Management (1911): https://en.wikipedia.org/wiki/The_Principles_of_Scientific_Management
• Rowntree’s: https://en.wikipedia.org/wiki/Rowntree%27s
• Rowntree’s: https://en.wikipedia.org/wiki/Rowntree%27s
Recommended books:
Рекомендуемые книги:
• The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898
• The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898
• Incorruptible: Why Good Companies Go Bad... and How Great Companies Stay Great: https://www.amazon.com/Incorruptible-Good-Companies-Great-Stay/dp/B0FWZZBPZB
• Incorruptible: Why Good Companies Go Bad... and How Great Companies Stay Great: https://www.amazon.com/Incorruptible-Good-Companies-Great-Stay/dp/B0FWZZBPZB
Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email [email protected].
Продакшн и маркетинг — https://penname.co/. По вопросам спонсорства подкаста пишите на [email protected].
Lenny may be an investor in the companies discussed.
Lenny может быть инвестором в обсуждаемых компаниях.