Clay and Apollo Integration: Enrichment & Sequencing - The GTM with Clay Blog
Claygent Builder: The easiest way to build, test, and deploy GTM Agents
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Sales GTM Engineering: How Clay Built the Role From Scratch
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How to Automate Inbound Lead Outreach: The Clay Playbook
Learn how to automate inbound lead outreach with enrichment, scoring, and personalized sequences. See the exact Clay workflow that runs without manual work.
demandDrive Joins Clay’s Partner Ecosystem as an Official Clay Studio Partner
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B2B Sales Prospecting: 15 Strategies to Drive More Conversions
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AI Sales Assistants: 11 Ways to Accelerate Your Outbound
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The Three Laws of GTM: How to Win in the AI Era
The three laws of GTM explain why uniqueness, saturation, and iteration speed determine who wins. Learn how AI changes the rules and what to do about it.
Best Work Email Finders by Segment: SMB vs. Enterprise
We tested 12 email finders across 4,700+ contacts to find the best work emails by segment. See accuracy, cost, and coverage winners for SMB and enterprise.
How Clay Converts Trial Users Into Customers With Automated Outreach
See how Clay uses automated outreach to convert trial users into customers, with enrichment, lead scoring, and personalized HubSpot campaigns. Learn how.
Best Mobile Phone Data Providers for B2B Sales Teams
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How to Build a Complete AI Outbound Sales Funnel
Learn how to build a complete AI outbound sales funnel—from account scoring to personalized outreach—using Clay waterfalls and automation. See how it works.
How to Get More Customers Using Outbound Sales: A Complete Guide
Learn how outbound sales works, who it's right for, and how to build a strategy from prospecting to closing. Covers cold calling, email, and more.
How to Automate 6 Cold Email Campaigns in One Clay Workflow
Learn how to automate 6 cold email campaigns from a single Clay table — with enrichment, AI classification, and deduplication built in. See how it works.
How Clay Identifies Tier 1 Accounts: A Three-Score System
See how Clay identifies tier 1 accounts using a three-score system: fit, engagement, and contract value. Learn how sales and marketing align on the same priorities.
Lead Scoring in Clay: A Step-by-Step Formula Guide
Learn how to build lead scoring formulas in Clay to prioritize your ICP leads by employee count, job postings, and more. See how it works.
How to Validate Cold Outbound Offers and Find Message-Market Fit
Learn how to validate cold outbound offers by finding message-market fit — from breaking down your value prop to testing with a phased email approach. See how it works.
Troubleshooting Outbound Sales and Prospecting: A Comprehensive Guide
Fix broken outbound sales campaigns with this guide. Diagnose open and reply rates, reduce no-shows, qualify prospects with MEDDIC, and optimize what's working.
Bulk Enrichment: Enrich Millions of CRM Records in Clay
Bulk enrichment lets Enterprise teams enrich millions of Salesforce records with firmographics, tech stack, and AI research — then write results back automatically.
Clay Templates: Automate, Customize, and Replicate Any GTM Workflow
Clay Templates let you replicate full GTM workflows in hours, not days. Automate prospecting from data scraping to AI messaging, free and fully customizable.
How to Optimize Your Credit Usage in Clay
Learn how to optimize your credit usage in Clay with conditional formulas, Clearbit waterfall lookups, and smarter enrichment workflows. Save credits fast.
AI for sales prospecting
Learn about how to use AI for sales prospecting in this comprehensive guide, including framework for creating AI prompts and examples of cold email templates using AI that real sales teams have used successfully to land clients. AI sales prospecting can save your team thousands of hours—and double or triple your positive response rates.
The Reverse Demo: How Clay Replaced Traditional B2B Sales Demos
A reverse demo lets prospects solve real problems live, guided by your rep. Learn how Clay used 100+ sessions to boost conversion, retention, and product quality.
Data Waterfalls: How to Maximize Contact Coverage with Clay
Data waterfalls query multiple providers in sequence so you only pay for matches. See how Clay pushes coverage from 30% to 80%+ without annual contracts.
How Clay Runs ABM Campaigns: A Step-by-Step Playbook
See how Clay runs ABM campaigns — scoring 300 accounts, personalizing mailers and landing pages, and automating SDR follow-up. Learn how.
How We Built Clay's GTM Engineering Function
See how Clay built its GTM engineering function with sprint-based delivery, founder-level reporting, and full sales automation. A practical inside look.
Best Personal Email Finder Tools: Tested and Ranked
We tested 5 personal email finder tools across 2,354 prospects. See accuracy, coverage, and pricing data — plus the waterfall order that hit 79% coverage.
How to Use OpenAI to Write Cold Emails from Scratch with Clay
Learn how to use OpenAI to write personalized cold emails at scale with Clay. Set up the integration, craft better prompts, and boost deliverability.
How to Run a Personalized Demo Play at Scale with Clay
Learn how to automate a personalized demo play using Clay, Claygent, and AI enrichment to build custom mockups at scale. See how it works.
Automated Slide Deck Creation: How Clay Builds QBRs from Your Data
Clay's automated slide deck creation pulls from Snowflake, Salesforce, and Gong to build QBRs in minutes. Save 90+ hours per quarter. See how it works.
HG Insights + Clay: B2B Technographic and Firmographic Data
HG Insights surfaces deep technographic and firmographic data from billions of documents. Use it in Clay workflows to enrich accounts and power GTM. See how it works.
B2B Cold Email Deliverability: 21 Best Practices
Master B2B cold email deliverability with 21 proven best practices: domain setup, inbox warmup, authentication, and copy tips that keep you out of spam. Learn how.
Basics of Google Search Operators: A Practical Guide
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AI Lead Generation: The Complete B2B Guide
Learn how AI lead generation automates list building, enrichment, and personalized outreach for B2B teams. Scale your pipeline without scaling headcount. See how it works.
Clay MCP: Ops-built workflows, consumable by reps
Clay MCP: Ops-built workflows, consumable by reps
How to Manage and Enrich Inbound Leads Automatically
Learn how to manage and enrich inbound leads automatically using a four-phase workflow that scores, segments, and triggers outreach from one email. See how it works.
GTM Alpha: How Winning Teams Build a Competitive Edge
GTM alpha is the edge winning teams build with unique data and signal-based plays. Learn how to find hidden signals, run better plays, and outpace competitors.
Why Good CRM Data Matters and How Clay Helps
Poor CRM data kills outreach. Learn why CRM data coverage fails and how Clay's waterfall enrichment lifts coverage rates from 20% to 80%. See how it works.
How to Use Formulas in Clay: AI Generator and Manual Entry
Learn how to use formulas in Clay with the AI Formula Generator or manual entry. Transform and clean your data faster. See how it works.
GTM Engineering: What It Is, How It Works, and How to Hire
GTM engineering turns ops teams into revenue builders using AI and automation. Learn what GTM engineers do, how to structure the role, and how to hire one.
Formulas in Clay: A Beginner's Intro for Non-Engineers
Learn how to use formulas in Clay without coding. This intro covers conditional statements, combining columns, and auto-qualifying leads. Start in 30 minutes.
How Clay Uses Clay for SEO and AEO: 3 Systems That Scale
See how Clay uses Clay for SEO and AEO: automated content refresh, video-to-page conversion, and a custom AI visibility dashboard. Learn how.
Turn Web Visitors into Leads: A Warm Outbound Play for B2B Sales
Learn how to turn web visitors into leads using a warm outbound play for B2B sales — with RB2B, Clay, and Lemlist. See how it works.
How to Use Web Scraping to Enrich Your Data with Clay
Learn how to use web scraping to enrich your data without code. Clay's Claygent answers deep GTM research questions at scale. See how it works.
How to Create a Sales Prospect List in Minutes
Learn how to create your own sales prospect list in minutes using Clay. Pull from 40+ sources, enrich with ICP data, and export to your CRM. See how it works.
Best B2B Email List Providers: Tested and Ranked (2026)
We tested 8 B2B email list providers head-to-head. See accuracy results, per-email pricing, and how to waterfall providers for maximum coverage.
Outbound Sales Automation: How to 10x Pipeline Without More SDRs
Learn how outbound sales automation replaces manual SDR work, cuts cost per email by 100x, and scales pipeline without growing headcount. See how it works.
The Wake the Dead Play: Reactivate Closed-Lost Deals with Clay
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Three Tips to Guarantee Email Deliverability for Cold Outbound
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How Clay Uses Clay for Customer Support: 3 Real Workflows
See how Clay's customer support team uses Clay to enrich Intercom tickets, automate QA, and draft help articles. Real workflows, real results.
B2B Cold Email Copywriting: The Complete Guide
Master B2B cold email copywriting with proven templates, a research framework, and a checklist used to send 800k+ emails a month. Start writing emails that get replies.
Introducing Clay Functions
Build Your GTM Logic Once, Apply It Everywhere
Clay and Apollo Integration: Enrichment, Sequencing, and More
The Clay and Apollo integration unlocks 5X faster enrichment and direct sequencer API access. See how joint customers go from data to booked meetings.
The Many Lives of Spreadsheets: A History and What Comes Next
Explore the many lives of spreadsheets — from VisiCalc in 1979 to self-filling automation tools today. See how the no-code vision keeps evolving.
AI recruiting strategies
Learn our top AI recruiting workflows to help you identify, research, and reach out to qualified candidates for open roles. AI can eliminate manual work and help you reach out to—and land—better employees for your clients.
How to Hire a GTM Engineer: The Complete Guide
Learn how to hire a GTM engineer: when to make the hire, what skills to screen for, red flags to avoid, and where to find the best candidates. See how it works.
Inside Clay's GTM Engineering Lab: Plays, Principles, and Automation
See how Clay's GTM engineering lab turns internal problems into revenue plays using AI, automation, and data-driven principles. Learn how it works.
How to Build the Most Targeted Account Lists Possible
Generic tools leave bad-fit companies in your account list. Learn how to build targeted account lists using AI enrichment and real workflow examples in Clay.
Personalized Direct Mail at Scale: The Gifting Play with Clay
Learn how to run personalized direct mail campaigns using Clay — validate contacts, generate AI gift copy, and export to email. See how it works.
How to Set Up Your Full Inbound Sales Process on Clay
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AI-Enabled GTM for Private Equity: The Value Creation Playbook
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Do More With Your Data: Clay's Post-Data-Provider Approach
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Google Maps Lead Generation for Niche Local Businesses
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24 AI Email Personalization Examples for Cold Outreach (With Prompts)
Get 24 AI email personalization examples for cold outreach, with ChatGPT prompts you can run at scale in Clay. Learn how to write emails that actually convert.
How to Ace Your Follow-Ups: A Practical Sales Guide
Learn how to ace your follow-ups with value-driven outreach, personalization tips, multi-channel tactics, and automation tools that keep deals moving. See how it works.
How to Prioritize Your Waitlist with Lead Enrichment
Learn how to prioritize your waitlist using lead enrichment. Turn raw signups into qualified leads by company, title, and role — no long forms needed. See how.
B2B Cold Email Templates: Frameworks That Get Replies
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Audiences: now in Enterprise beta
Clay Audiences unifies your CRM, product data, and intent signals into one layer — so reps and agents can run precise, personalized GTM plays at scale.
The thinking behind our new pricing: our internal memo
Clay pricing memo: INTERNAL
Introducing Clay’s new pricing
Today, we’re launching a pricing update that reduces data costs, and simplifies and improves the value of our plans. Our goal is to have Clay be your default tool for GTM Engineering.
Clay partners with Lusha and Beauhurst to expand European data coverage
Lusha adds lookalike prospecting, contact enrichment, and signals in EMEA. Beauhurst adds private funding and corporate structure data in the UK and Germany.
Source your precise TAM from lookalikes you can trust with Ocean.io and Clay
Clay + Ocean now enable preview-based B2B lookalike discovery. Preview leads before committing credits and expand your TAM with greater precision.
Clay doubles down on supporting European GTM teams
Clay's waterfall enrichment delivers 2–3x more mobile phone coverage than leading solo providers across Europe. Plus new data partnerships, a London office, and timezone-aligned support.
In Nigeria, she built a life where money wouldn’t decide
Clay blog | In Nigeria, she built a life where money wouldn’t decide
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In a place where girls often choose between career or marriage, she carved her own path
Javeria Shah won the Clay Cup 2025 despite being denied a US visa and competing remotely from Pakistan. Learn how she transitioned from electronics engineering into GTM engineering and built her own business.
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Clay announces second employee tender offer in nine months at a $5B valuation
A rare repeat employee liquidity event, designed to give builders flexibility as Clay accelerates
Clay is now available as a connector in Claude
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Sellers have a new AI edge: Clay in ChatGPT
Use Clay directly in ChatGPT to find the right buyers, research people and companies, and draft personalized outbound. One conversation, powered by live GTM data.
Clay reaches $100M ARR
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Clay Certifications: Turning mastery into credentials that matter
The Clay education team has built a certification program that runs entirely on Clay and gives users credentials that actually matter
Mobile Phone Verification Methodology
Clay has partnered with The Kiln to setup a series of large-scale data test across mobile phone, work email, personal email, email verification, and more. Below, we explain the approach to these tests.
Work Email Verification Methodology
Clay has partnered with The Kiln to setup a series of large-scale data test across mobile phone, work email, personal email, email verification, and more. Below, we explain the approach to these tests.
Stop Guessing, Start Analyzing: How Sculptor Turns Your GTM Data Into Your Competitive Advantage
Analyze your GTM data with Sculptor to turn fragmented information into actionable insight.
Find and outreach local businesses with Openmart and Clay Sequencer
Get the right contacts for local businesses without stitching together multiple tools or wasting valuable time on setup instead of selling.
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Use Website Intent in Clay to see which companies visit your site, track engagement, and trigger personalized GTM plays. Turn website traffic into real buyer intent data.
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Create personalized presentations at scale with Clay and Google Slides
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Clay and Apollo Integration: Enrichment, Sequencing, and More
New improvements to the Clay + Apollo integration help joint customers enrich data at scale and turn insights into outbound faster.
Clay's API Integration with Apollo allows joint customers to orchestrate Apollo data alongside other data sources in Clay as part of their enrichment workflows. For joint Clay and Apollo customers, we are excited to announce two new improvements to the integration.
TL;DR
- The Clay and Apollo integration now supports 5X faster rate limits for paid customers, enabling large-scale enrichment without bottlenecks.
- Ops teams can orchestrate Apollo sequences directly through Clay's API, taking prospects from enrichment to outbound execution in one workflow.
- Joint customers can combine Apollo's database and filters with Clay's multi-source enrichment to build highly targeted prospect lists.
- The Apollo Sequencer API integration is live. Full setup details are available at the Clay University link below.
Increased Rate Limits for Faster Enrichment at Scale
The rate limit experience for data enrichment for paid customers has improved by at least 5X, creating a seamless data flow from Apollo into Clay at scale.
Apollo Sequencer API Integration
Users can now use Clay to orchestrate Apollo sequences directly through API. This integration allows Ops teams to combine multiple data sources to identify, qualify, and enrich highly targeted prospects and orchestrate multi-channel outbounding sequences in Clay, then set up these sequences for reps to execute in Apollo. This gives joint Clay and Apollo customers a seamless prospecting experience from data enrichment to meetings booked.
What joint customers are saying
Apollo and Clay platforms now connect in a more powerful way, and customers can source data and execute campaigns quickly in one simple workflow.
"We manage an ecosystem of tools here at Sendoso, and I'm always excited when two of them click as well as Apollo and Clay have. Using Apollo's databases within Clay allows us to do truly exhaustive TAM sourcing and then activate that through personalized prospecting and gifting in the workflows our reps rely on every day." says Austin Sandmeyer, Director of GTM Engineering at Sendoso
"This is pretty crazy. Now we can source the technographic and fundraising data we need from one place with Apollo's advanced keywords inclusion and exclusion filters and have a really nice base to go forward and orchestrate with Clay." Eric Nowoslawski, Founder of Growth Engine X
The Clay to Apollo Sequencer API integration is live today.
Learn more about it here. https://university.clay.com/docs/apollo-io-integration-overview
Frequently Asked Questions
How does the Clay and Apollo integration actually work?
Clay connects to Apollo via API, letting you pull Apollo's contact and company data directly into Clay tables as part of an enrichment workflow. You can combine Apollo data with other sources, apply filters, and then push qualified prospects into Apollo sequences for reps to execute.
Do I need to be a customer of both Clay and Apollo to use this integration?
Yes. This integration is designed for joint Clay and Apollo customers. You need active accounts on both platforms to orchestrate Apollo data within Clay and to trigger Apollo sequences through the API.
What can I do with the Apollo Sequencer API integration in Clay?
You can identify, qualify, and enrich targeted prospects using multiple data sources in Clay, then set up multi-channel outbound sequences for reps to execute directly in Apollo. The goal is a single workflow that takes you from raw data to booked meetings without switching between tools.
Which Clay plan do I need to use the Apollo integration?
The 5X rate limit improvement applies to paid customers. Clay's paid plans start at $185/month (Launch), with Growth at $495/month and Enterprise at custom pricing. A free tier is also available with limited actions and data credits.
Clay's API Integration with Apollo allows joint customers to orchestrate Apollo data alongside other data sources in Clay as part of their enrichment workflows. For joint Clay and Apollo customers, we are excited to announce two new improvements to the integration.
TL;DR
- The Clay and Apollo integration now supports 5X faster rate limits for paid customers, enabling large-scale enrichment without bottlenecks.
- Ops teams can orchestrate Apollo sequences directly through Clay's API, taking prospects from enrichment to outbound execution in one workflow.
- Joint customers can combine Apollo's database and filters with Clay's multi-source enrichment to build highly targeted prospect lists.
- The Apollo Sequencer API integration is live. Full setup details are available at the Clay University link below.
Increased Rate Limits for Faster Enrichment at Scale
The rate limit experience for data enrichment for paid customers has improved by at least 5X, creating a seamless data flow from Apollo into Clay at scale.
Apollo Sequencer API Integration
Users can now use Clay to orchestrate Apollo sequences directly through API. This integration allows Ops teams to combine multiple data sources to identify, qualify, and enrich highly targeted prospects and orchestrate multi-channel outbounding sequences in Clay, then set up these sequences for reps to execute in Apollo. This gives joint Clay and Apollo customers a seamless prospecting experience from data enrichment to meetings booked.
What joint customers are saying
Apollo and Clay platforms now connect in a more powerful way, and customers can source data and execute campaigns quickly in one simple workflow.
"We manage an ecosystem of tools here at Sendoso, and I'm always excited when two of them click as well as Apollo and Clay have. Using Apollo's databases within Clay allows us to do truly exhaustive TAM sourcing and then activate that through personalized prospecting and gifting in the workflows our reps rely on every day." says Austin Sandmeyer, Director of GTM Engineering at Sendoso
"This is pretty crazy. Now we can source the technographic and fundraising data we need from one place with Apollo's advanced keywords inclusion and exclusion filters and have a really nice base to go forward and orchestrate with Clay." Eric Nowoslawski, Founder of Growth Engine X
The Clay to Apollo Sequencer API integration is live today.
Learn more about it here. https://university.clay.com/docs/apollo-io-integration-overview
Frequently Asked Questions
How does the Clay and Apollo integration actually work?
Clay connects to Apollo via API, letting you pull Apollo's contact and company data directly into Clay tables as part of an enrichment workflow. You can combine Apollo data with other sources, apply filters, and then push qualified prospects into Apollo sequences for reps to execute.
Do I need to be a customer of both Clay and Apollo to use this integration?
Yes. This integration is designed for joint Clay and Apollo customers. You need active accounts on both platforms to orchestrate Apollo data within Clay and to trigger Apollo sequences through the API.
What can I do with the Apollo Sequencer API integration in Clay?
You can identify, qualify, and enrich targeted prospects using multiple data sources in Clay, then set up multi-channel outbound sequences for reps to execute directly in Apollo. The goal is a single workflow that takes you from raw data to booked meetings without switching between tools.
Which Clay plan do I need to use the Apollo integration?
The 5X rate limit improvement applies to paid customers. Clay's paid plans start at $185/month (Launch), with Growth at $495/month and Enterprise at custom pricing. A free tier is also available with limited actions and data credits.
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Announcing Web Intent
How Clay Uses Clay: Conversational Data
Sculpting GTM’s future with six major launches
Introducing Claygent Navigator
Announcing the Clay Partner Program
Introducing GPT-5 in Claygent: sharper research, stronger formulas, better outbound
Clay Series C announcement. The GTM engineering era begins now
Claygent surpasses 1 billion runs
Announcing Sculpt: Clay’s first annual user conference
Announcing custom signals at Clay
Clay announces employee tender offer led by Sequoia at $1.5B valuation
Create personalized presentations at scale with Clay and Google Slides
Turn Gong conversations into automated GTM workflows
