Bulk Enrichment: Enrich Millions of CRM Records - The GTM with Clay Blog
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Bulk Enrichment: Enrich Millions of CRM Records in Clay
Bulk enrichment lets Enterprise teams enrich millions of Salesforce records with firmographics, tech stack, and AI research — then write results back automatically.
Clay Templates: Automate, Customize, and Replicate Any GTM Workflow
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AI for sales prospecting
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How We Built Clay's GTM Engineering Function
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Clay MCP: Ops-built workflows, consumable by reps
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How to Manage and Enrich Inbound Leads Automatically
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GTM Engineering: What It Is, How It Works, and How to Hire
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Clay pricing memo: INTERNAL
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In Nigeria, she built a life where money wouldn’t decide
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Bulk Enrichment: Enrich Millions of CRM Records in Clay
Enrich millions of records in Clay
Winning GTM plays don't stay small for long. You build a workflow in Clay, enrich a few thousand records, and prove the concept works. Once it's validated, a common next step is scaling it across your CRM.
For Enterprise teams, that often means millions of records. Until now, Clay could automatically enrich up to 50,000 rows within a single table, and scaling larger workflows meant juggling CSV uploads across multiple tables.
That changes today.
Introducing Bulk Enrichment: you can now run Clay enrichments on millions of records imported from Salesforce and securely write results back to your systems. Bulk enrichment makes it possible for Enterprise teams to enrich massive datasets within a single workflow, without any manual effort.
Bulk Enrichment has been one of the most requested features from Clay's Enterprise customers. Canva was no exception. Heading into 2025, they hit a wall that will feel familiar to most Enterprise GTM teams: years of running a PLG and sales-led motion had left them with a significant backlog of stale contact and company data across their CRM and data lake. With Bulk Enrichment, they've been able to rehydrate more than 10 million records across their ecosystem of B2B data.
"Our team can now easily manage a +10m record enrichment to keep our CRM and data lake up to date, providing a reliable foundation for new growth pipelines and GTM acceleration. " - Loren Scott, Product Manager at Canva
TL;DR
- Bulk Enrichment lets Enterprise teams import millions of records from Salesforce and enrich them at scale inside a single Clay workflow.
- You can enrich records with firmographics, tech stack data, and AI-generated research using Clay's 150+ data providers.
- Results write back securely to Salesforce, HubSpot, Snowflake, Google Sheets, and other downstream tools.
- Test on up to 1,000 sample records before committing to a full run, and archive enriched rows for up to 30 days after export.
How bulk enrichment works
Import your first-party data: Bring in tens of millions of records of your first-party CRM data, directly from Salesforce.
Enrich at scale: Enrich these records with information like company size, headcount, tech stack, and AI-generated research.
Export to other GTM systems: Securely push results back to Salesforce, and other systems like Google Sheets, Salesforce, HubSpot, and Marketo.
Validate before scaling: Before you run millions of rows, you can test workflows on up to 1000 sample records. This makes it easy to confirm logic, columns, and integrations without committing resources to a full run.
Archive and revisit past runs: Once exported, enriched rows are deleted from Clay. You can archive deleted rows for up to 30 days, so you can reference previous data when you need it.
With Audiences (in beta), you'll be able to keep the millions of enriched records within Clay for further segmentation and filtering, create high-intent groups of buyers and customers, and easily alert your GTM teams to take action. Join the Audiences waitlist here.
Klaviyo uses Bulk Enrichment to run Salesforce enrichment at scale, combining vendor data with AI signals. Clay keeps millions of records current and pushes updates to their CRM and downstream tools, without the manual work.
"Clay helps us enrich Salesforce at scale–across millions of data points. We decide what to update and when, and Clay routes clean data back to our CRM and the rest of our ecosystem" - Terry Green, GTM at Klaviyo
Similarly, Figma uses Clay to enrich their CRM with firmographic data. With Bulk enrichment, they'll be able to scale and automate this process for millions of records.
"Bulk enrichment is exactly what we need to scale our CRM enrichment process" - Kyle Ketchum, GTM Operations at Figma
What bulk enrichment unlocks for GTM teams
Bulk Enrichment is available now for all Clay customers on an Enterprise plan. From the Clay homepage, select **New → Bulk Enrichment** and connect your first data source.
Frequently asked questions
Who is bulk enrichment available to?
Bulk enrichment is available to all Clay customers on an Enterprise plan.
Where can I find it?
Navigate to your workspace homepage, and click New → Bulk enrichment. Check out our product documentation for more details.
What import sources does bulk enrichment support?
Bulk enrichment currently only supports Salesforce CRM, but support for Snowflake, CSV, and HubSpot CRM is coming soon.
What types of data can I add during bulk enrichment?
You can enrich records with firmographic data (company size, headcount, industry), tech stack details, and AI-generated research, drawing from Clay's 150+ data providers.
Can I test a bulk enrichment workflow before running it on millions of records?
Yes. Before committing to a full run, you can validate your workflow on up to 1,000 sample records to confirm logic, columns, and integrations.
"Our team can now easily manage a +10m record enrichment to keep our CRM and data lake up to date, providing a reliable foundation for new growth pipelines and GTM acceleration. " - Loren Scott, Product Manager at Canva
How bulk enrichment works
Import your first-party data: Bring in tens of millions of records of your first-party CRM data, directly from Salesforce.
Enrich at scale: Enrich these records with information like company size, headcount, tech stack, and AI-generated research.
Export to other GTM systems: Securely push results back to Salesforce, and other systems like Google Sheets, Salesforce, HubSpot, and Marketo.
Validate before scaling: Before you run millions of rows, you can test workflows on up to 1000 sample records. This makes it easy to confirm logic, columns, and integrations without committing resources to a full run.
Archive and revisit past runs: Once exported, enriched rows are deleted from Clay. You can archive deleted rows for up to 30 days, so you can reference previous data when you need it.
With Audiences (in beta), you'll be able to keep the millions of enriched records within Clay for further segmentation and filtering, create high-intent groups of buyers and customers, and easily alert your GTM teams to take action. Join the Audiences waitlist here.
Klaviyo uses Bulk Enrichment to run Salesforce enrichment at scale, combining vendor data with AI signals. Clay keeps millions of records current and pushes updates to their CRM and downstream tools, without the manual work.
"Clay helps us enrich Salesforce at scale–across millions of data points. We decide what to update and when, and Clay routes clean data back to our CRM and the rest of our ecosystem" - Terry Green, GTM at Klaviyo
Similarly, Figma uses Clay to enrich their CRM with firmographic data. With Bulk enrichment, they'll be able to scale and automate this process for millions of records.
"Bulk enrichment is exactly what we need to scale our CRM enrichment process" - Kyle Ketchum, GTM Operations at Figma
What bulk enrichment unlocks for GTM teams
Bulk Enrichment is available now for all Clay customers on an Enterprise plan. From the Clay homepage, select **New → Bulk Enrichment** and connect your first data source.
Frequently asked questions
Who is bulk enrichment available to?
Bulk enrichment is available to all Clay customers on an Enterprise plan.
Where can I find it?
Navigate to your workspace homepage, and click New → Bulk enrichment. Check out our product documentation for more details.
What import sources does bulk enrichment support?
Bulk enrichment currently only supports Salesforce CRM, but support for Snowflake, CSV, and HubSpot CRM is coming soon.
What types of data can I add during bulk enrichment?
You can enrich records with firmographic data (company size, headcount, industry), tech stack details, and AI-generated research, drawing from Clay's 150+ data providers.
Can I test a bulk enrichment workflow before running it on millions of records?
Yes. Before committing to a full run, you can validate your workflow on up to 1,000 sample records to confirm logic, columns, and integrations.
Winning GTM plays don't stay small for long. You build a workflow in Clay, enrich a few thousand records, and prove the concept works. Once it's validated, a common next step is scaling it across your CRM.
For Enterprise teams, that often means millions of records. Until now, Clay could automatically enrich up to 50,000 rows within a single table, and scaling larger workflows meant juggling CSV uploads across multiple tables.
That changes today.
Introducing Bulk Enrichment: you can now run Clay enrichments on millions of records imported from Salesforce and securely write results back to your systems. Bulk enrichment makes it possible for Enterprise teams to enrich massive datasets within a single workflow, without any manual effort.
Bulk Enrichment has been one of the most requested features from Clay's Enterprise customers. Canva was no exception. Heading into 2025, they hit a wall that will feel familiar to most Enterprise GTM teams: years of running a PLG and sales-led motion had left them with a significant backlog of stale contact and company data across their CRM and data lake. With Bulk Enrichment, they've been able to rehydrate more than 10 million records across their ecosystem of B2B data.
"Our team can now easily manage a +10m record enrichment to keep our CRM and data lake up to date, providing a reliable foundation for new growth pipelines and GTM acceleration. " - Loren Scott, Product Manager at Canva
TL;DR
- Bulk Enrichment lets Enterprise teams import millions of records from Salesforce and enrich them at scale inside a single Clay workflow.
- You can enrich records with firmographics, tech stack data, and AI-generated research using Clay's 150+ data providers.
- Results write back securely to Salesforce, HubSpot, Snowflake, Google Sheets, and other downstream tools.
- Test on up to 1,000 sample records before committing to a full run, and archive enriched rows for up to 30 days after export.
How bulk enrichment works
Import your first-party data: Bring in tens of millions of records of your first-party CRM data, directly from Salesforce.
Enrich at scale: Enrich these records with information like company size, headcount, tech stack, and AI-generated research.
Export to other GTM systems: Securely push results back to Salesforce, and other systems like Google Sheets, Salesforce, HubSpot, and Marketo.
Validate before scaling: Before you run millions of rows, you can test workflows on up to 1000 sample records. This makes it easy to confirm logic, columns, and integrations without committing resources to a full run.
Archive and revisit past runs: Once exported, enriched rows are deleted from Clay. You can archive deleted rows for up to 30 days, so you can reference previous data when you need it.
With Audiences (in beta), you'll be able to keep the millions of enriched records within Clay for further segmentation and filtering, create high-intent groups of buyers and customers, and easily alert your GTM teams to take action. Join the Audiences waitlist here.
Klaviyo uses Bulk Enrichment to run Salesforce enrichment at scale, combining vendor data with AI signals. Clay keeps millions of records current and pushes updates to their CRM and downstream tools, without the manual work.
"Clay helps us enrich Salesforce at scale–across millions of data points. We decide what to update and when, and Clay routes clean data back to our CRM and the rest of our ecosystem" - Terry Green, GTM at Klaviyo
Similarly, Figma uses Clay to enrich their CRM with firmographic data. With Bulk enrichment, they'll be able to scale and automate this process for millions of records.
"Bulk enrichment is exactly what we need to scale our CRM enrichment process" - Kyle Ketchum, GTM Operations at Figma
What bulk enrichment unlocks for GTM teams
Bulk Enrichment is available now for all Clay customers on an Enterprise plan. From the Clay homepage, select **New → Bulk Enrichment** and connect your first data source.
Frequently asked questions
Who is bulk enrichment available to?
Bulk enrichment is available to all Clay customers on an Enterprise plan.
Where can I find it?
Navigate to your workspace homepage, and click New → Bulk enrichment. Check out our product documentation for more details.
What import sources does bulk enrichment support?
Bulk enrichment currently only supports Salesforce CRM, but support for Snowflake, CSV, and HubSpot CRM is coming soon.
What types of data can I add during bulk enrichment?
You can enrich records with firmographic data (company size, headcount, industry), tech stack details, and AI-generated research, drawing from Clay's 150+ data providers.
Can I test a bulk enrichment workflow before running it on millions of records?
Yes. Before committing to a full run, you can validate your workflow on up to 1,000 sample records to confirm logic, columns, and integrations.
"Our team can now easily manage a +10m record enrichment to keep our CRM and data lake up to date, providing a reliable foundation for new growth pipelines and GTM acceleration. " - Loren Scott, Product Manager at Canva
How bulk enrichment works
Import your first-party data: Bring in tens of millions of records of your first-party CRM data, directly from Salesforce.
Enrich at scale: Enrich these records with information like company size, headcount, tech stack, and AI-generated research.
Export to other GTM systems: Securely push results back to Salesforce, and other systems like Google Sheets, Salesforce, HubSpot, and Marketo.
Validate before scaling: Before you run millions of rows, you can test workflows on up to 1000 sample records. This makes it easy to confirm logic, columns, and integrations without committing resources to a full run.
Archive and revisit past runs: Once exported, enriched rows are deleted from Clay. You can archive deleted rows for up to 30 days, so you can reference previous data when you need it.
With Audiences (in beta), you'll be able to keep the millions of enriched records within Clay for further segmentation and filtering, create high-intent groups of buyers and customers, and easily alert your GTM teams to take action. Join the Audiences waitlist here.
Klaviyo uses Bulk Enrichment to run Salesforce enrichment at scale, combining vendor data with AI signals. Clay keeps millions of records current and pushes updates to their CRM and downstream tools, without the manual work.
"Clay helps us enrich Salesforce at scale–across millions of data points. We decide what to update and when, and Clay routes clean data back to our CRM and the rest of our ecosystem" - Terry Green, GTM at Klaviyo
Similarly, Figma uses Clay to enrich their CRM with firmographic data. With Bulk enrichment, they'll be able to scale and automate this process for millions of records.
"Bulk enrichment is exactly what we need to scale our CRM enrichment process" - Kyle Ketchum, GTM Operations at Figma
What bulk enrichment unlocks for GTM teams
Bulk Enrichment is available now for all Clay customers on an Enterprise plan. From the Clay homepage, select **New → Bulk Enrichment** and connect your first data source.
Frequently asked questions
Who is bulk enrichment available to?
Bulk enrichment is available to all Clay customers on an Enterprise plan.
Where can I find it?
Navigate to your workspace homepage, and click New → Bulk enrichment. Check out our product documentation for more details.
What import sources does bulk enrichment support?
Bulk enrichment currently only supports Salesforce CRM, but support for Snowflake, CSV, and HubSpot CRM is coming soon.
What types of data can I add during bulk enrichment?
You can enrich records with firmographic data (company size, headcount, industry), tech stack details, and AI-generated research, drawing from Clay's 150+ data providers.
Can I test a bulk enrichment workflow before running it on millions of records?
Yes. Before committing to a full run, you can validate your workflow on up to 1,000 sample records to confirm logic, columns, and integrations.
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