The List of N Things

September 2009

I bet you the current issue of Cosmopolitan has an article
whose title begins with a number. "7 Things He Won't Tell You about
Sex," or something like that. Some popular magazines
feature articles of this type on the cover of every
issue. That can't be happening by accident. Editors must know
they attract readers.

Why do readers like the list of n things so much? Mainly because
it's easier to read than a regular article.
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