A sales rep stands in a lavender field looking at his phone in his hand.
A cold email written in Gmail. The email features several best practices for how to write better cold emails, but the message is intentionally designed not to be formatted well for a mobile reader.
An example cold email displayed in Lavender's mobile preview. The email is not optimized to be viewed on a phone.
A cold email displayed within Gmail's in thread compose. Since the compose window is wider, the seller is unaware that the email is poorly formatted for a phone.
Why Mobile Optimization Matters for Your Sales Emails
