Post-Medium Publishing

September 2009

Publishers of all types, from news to music, are unhappy that
consumers won't pay for content anymore. At least, that's how they
see it.

In fact consumers never really were paying for content, and publishers
weren't really selling it either. If the content was what they
were selling, why has the price of books or music or movies always
depended mostly on the format? Why didn't better content cost more?
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