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The Merger Playbook: Crossbeam’s CEO Breaks Down Every Detail of the Deal That Worked

This visualization of the Crossbeam network shows tens of thousands of companies (nodes) connected by hundreds of thousands of partnerships (edges) — each connection is a pipeline through which data can flow between companies under tightly controlled rules.
Crossbeam’s mascot PAM at the fateful Partnership Leaders Catalyst Conference in 2022
Slide from the post-merger 2024 full team all-hands meeting
Slide from 2023 full team all-hands meeting
Customer Success team internal slides, August 2024: The crossboarding journey each Reveal customer would experience.
Customer Success team internal slides, August 2024: Our initial “waterfall” of customers to track through migration.
Slide from 2025 team offsite.