Membership clubs & desktop apps are back.
Статья из рассылки Working Theorys обсуждает темы, которые автор затронула в недавних беседах за кофе и ужинами, включая формальный ужин для женщин в нью-йоркском потребительском техе. Главный тезис: членские клубы снова в моде — тренд, прерванный пандемией, вернулся ещё сильнее как реакция на изоляцию. Люди тянутся к закрытым и полузакрытым сообществам и готовы платить подписку за чувство принадлежности, одновременно уставая от потокового контента. Также отмечается, что после пандемии люди стали гораздо менее склонны делать то, что им не хочется.
Membership clubs are cool again.
And more things I talked about over coffee & dinner this week.
Since what I write about is often inspired by the conversations I have, I figured why not immortalize a few of the recent topics and thoughts here. These are mostly from 1:1 and small group discussions plus one more formal dinner party for women in NYC consumer tech — a mix of founders, operators, and investors.
5 people things on my mind:
Membership clubs are cool again. The trend that was about to happen just before COVID is back on track and bigger as a post-isolation rebound. People are craving belonging to private or semi-private communities. (At the same time, people are overwhelmed with online content consumption, especially streaming subs.) People seem excited about paid membership clubs, online and offline, that they’d happily pay a subscription to belong to.
People are much less willing to do things they don’t want to do anymore. I think this has been amplified by the COVID/post-COVID phenomenon of feeling like you, your interests, and your…